Design Diaries

Real Stories, Strategies, and Trends from the Frontlines

Welcome to my corner of the web. This is a collection of reflections, insights, and behind-the-scenes stories about the creative process in design.

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Fede Abrahams 10/6/23 Fede Abrahams 10/6/23

A coffee branding like no other

As an Associate Creative Director, I led a transformative project for a century-old coffee brand. This success stems from a strong collaboration and innovative strategies, but mostly as a rare case when the opportunity, resources and the right talent meet to embark on a journey of making a unique coffee brand.

Fede Abrahams 10/3/23 Fede Abrahams 10/3/23

Squarespace + ChatGPT

Discover how AI is transforming web design and content creation on Squarespace. Learn about AI-driven website structures, content generation, and SEO enhancements. Join us as we explore the future of web design with ChatGPT. Read now!

Fede Abrahams 6/9/21 Fede Abrahams 6/9/21

Best of: My “10,000-hour rule” web design version

Fede Abrahams 3/8/21 Fede Abrahams 3/8/21

A new website project.

Next week it’ll be 2 years since I started working in for this guys.. and I spend all weekend working on my portfolio site. Check some ideas of colors I’ve been working on.