Design Diaries

Real Stories, Strategies, and Trends from the Frontlines

Welcome to my corner of the web. This is a collection of reflections, insights, and behind-the-scenes stories about the creative process in design.

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Fede Abrahams 10/6/23 Fede Abrahams 10/6/23

A coffee branding like no other

A transformative project for a century-old coffee brand. This success stems from a strong collaboration and innovative strategies, but mostly as a rare case when the opportunity, resources and the right talent meet to embark on a journey of making a unique coffee brand.

Fede Abrahams 10/3/23 Fede Abrahams 10/3/23

Squarespace + ChatGPT

Discover how AI is transforming web design and content creation on Squarespace. Learn about AI-driven website structures, content generation, and SEO enhancements. Join us as we explore the future of web design with ChatGPT. Read now!

Fede Abrahams 6/9/21 Fede Abrahams 6/9/21

My “10,000-hour rule” web design version

Been building websites since they were optional. Some cool and smart, some fun and scrollable, parallax or just built to stick in your mind. These are some of my favorites.

Fede Abrahams 3/21/20 Fede Abrahams 3/21/20

The “above the fold” nonsense

Please, please; stop talking about above the fold. This is not 1998 anymore.

I can’t believe I’m having this discussion again after years.

And you know what. I’m done talking about it.