Design Diaries

Real Stories, Strategies, and Trends from the Frontlines

Welcome to my corner of the web. This is a collection of reflections, insights, and behind-the-scenes stories about the creative process in design.

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Fede Abrahams 8/31/23 Fede Abrahams 8/31/23

A smart UI for easier grocery shopping

"A Smart UI for Easier Grocery Shopping." We delve into innovative user interface design that's streamlining your grocery store visits. Join us on this tech-savvy journey to see how a well-crafted UI transforms the shopping experience.

Fede Abrahams 12/7/21 Fede Abrahams 12/7/21

Friendsizin’

Fede Abrahams 6/9/21 Fede Abrahams 6/9/21

My “10,000-hour rule” web design version

Been building websites since they were optional. Some cool and smart, some fun and scrollable, parallax or just built to stick in your mind. These are some of my favorites.

Fede Abrahams 5/23/21 Fede Abrahams 5/23/21

VR, Motorcycles & DGR’21

Fede Abrahams 3/19/21 Fede Abrahams 3/19/21

HKJC multi-touch table

4 offices, 3 continents, huge PSDs, and pages of pages of wireframes were on this. I was lucky to be part of the design team of such an amazing project. And, of course, it’s always amazing when your work gets on the news!!