Hola!
I’m Fede

With over two decades immersed in advertising, branding, and digital design, I’ve become an accomplished Creative Director and Visual Designer, promoting purpose-driven branding to connect and create positive change—organizing, inspiring, and simplifying lives.

I’m a ‘solution-ist,’ I have a knack for connecting the dots and turning data into creative magic. My secret? A blend of data-driven insights, innovative strategies, and a bit of that extra spark of diverse thinking in everything I do.

My style is all about playful simplicity combined with meaningful connections. From Costa Rica to London, Argentina to New York, and San Francisco, my journey has taken me across continents, earning awards and recognition along the way. I’ve led projects and worked with incredible talent for brands like HP, Facebook, Smuckers, and more, constantly pushing to elevate brand engagement and drive digital innovation.

After a successful run as Creative Director for agencies and Fortune 500 brands, I opened a boutique studio with one mission: to make it easy for local businesses, entrepreneurs, and start-ups to hit their goals.

I am the father of two amazing grown kids. Archie, my cat, and my roommate. I am an Oakland-based DEI champion, obsessed with design, and love to work hard and play harder.

Always open to new connections and projects—hit me up anytime!