Design Diaries
Real Stories, Strategies, and Trends from the Frontlines
Welcome to my corner of the web. This is a collection of reflections, insights, and behind-the-scenes stories about the creative process in design.
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Corporate branding with a digital overhaul
In this blog, I share how applying basic digital branding can significantly impact a boring traditional brand and update it to be more efficient in a demanding digital environment.
Discover how our strategies and creative design upgraded a traditional brand for online success, by updating the use of colors and their layout, we developed the next chapter of their brand and our success story.
A coffee branding like no other
As an Associate Creative Director, I led a transformative project for a century-old coffee brand. This success stems from a strong collaboration and innovative strategies, but mostly as a rare case when the opportunity, resources and the right talent meet to embark on a journey of making a unique coffee brand.
A new website project.
Next week it’ll be 2 years since I started working in for this guys.. and I spend all weekend working on my portfolio site. Check some ideas of colors I’ve been working on.
Prepear app fight with apple over logo
Prepear logo battle and the better solution that could have happened if they had the right designer in the room.