In this blog, I share how applying basic digital branding can significantly impact a boring traditional brand and update it to be more efficient in a demanding digital environment.
Discover how our strategies and creative design upgraded a traditional brand for online success, by updating the use of colors and their layout, we developed the next chapter of their brand and our success story.

As an Associate Creative Director, I led a transformative project for a century-old coffee brand. This success stems from a strong collaboration and innovative strategies, but mostly as a rare case when the opportunity, resources and the right talent meet to embark on a journey of making a unique coffee brand.

– As marketers, we have never had so much reach… but forgetting that users are people first leads to the same bland experiences that you see everywhere, killing your relevance as a brand.”