Design Diaries
Real Stories, Strategies, and Trends from the Frontlines
Welcome to my corner of the web. This is a collection of reflections, insights, and behind-the-scenes stories about the creative process in design.
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A coffee branding like no other
As an Associate Creative Director, I led a transformative project for a century-old coffee brand. This success stems from a strong collaboration and innovative strategies, but mostly as a rare case when the opportunity, resources and the right talent meet to embark on a journey of making a unique coffee brand.