Design Diaries

Real Stories, Strategies, and Trends from the Frontlines

Welcome to my corner of the web. This is a collection of reflections, insights, and behind-the-scenes stories about the creative process in design.

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Fede Abrahams 5/23/21 Fede Abrahams 5/23/21

VR, Motorcycles & DGR’21

Fede Abrahams 3/19/21 Fede Abrahams 3/19/21

HKJC multi-touch table

4 offices, 3 continents, huge PSDs, and pages of pages of wireframes were on this. I was lucky to be part of the design team of such an amazing project. And, of course, it’s always amazing when your work gets on the news!!

Fede Abrahams 3/10/21 Fede Abrahams 3/10/21

Logos & Fonts

Fede Abrahams 3/8/21 Fede Abrahams 3/8/21

A new website project.

Next week it’ll be 2 years since I started working in for this guys.. and I spend all weekend working on my portfolio site. Check some ideas of colors I’ve been working on.

Fede Abrahams 11/11/20 Fede Abrahams 11/11/20

Using social presence with purpose

Fede Abrahams 7/16/20 Fede Abrahams 7/16/20

There is good and there is great. But, do you think you can call your work outstanding?

Success is a journey, not a swift act of heavenly inspiration. Success takes a lot of energy, pushes, a lot of just good enough’s, and a relentless commitment to making your work better to make it outstanding.

Fede Abrahams 5/17/20 Fede Abrahams 5/17/20