Design Diaries

Real Stories, Strategies, and Trends from the Frontlines

Welcome to my corner of the web. This is a collection of reflections, insights, and behind-the-scenes stories about the creative process in design.

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Fede Abrahams Fede Abrahams

HKJC multi-touch table

4 offices, 3 continents, huge PSDs, and pages of pages of wireframes were on this. I was lucky to be part of the design team of such an amazing project. And, of course, it’s always amazing when your work gets on the news!!

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Fede Abrahams Fede Abrahams

The “above the fold” nonsense

Please, please; stop talking about above the fold. This is not 1998 anymore.

I can’t believe I’m having this discussion again after years.

And you know what. I’m done talking about it.

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