Grocery Shopping App
Objective:
Generate store traffic, online and offline:
Idea:
Let’s make grocery shopping easy
Approach:
Rebuild their app shopping experience
Media:
Website, social platforms, app stores, and video, mobile messaging and in-store communication
Results:
Increase of page views: 130%
App downloads 2MM+
Increased number of active costumers
Engagement increase of 250%
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Simpler UI for smarter grocery shopping
We designed a seamless ShopRite® app experience, unifying desktop, mobile, and in-store shopping. From tailored coupons and list-saving to scan-and-shop, pickup, and delivery options, New Jersey’s favorite grocery store just got easier. Shop smarter—just like that.
The new app was developed across the iOS and Android platforms, with third party integrations supporting both content and checkout.
2,000,000 Downloads
“just Like that”
We launched an integrated campaign, Shop easy—just like that, to promote ShopRite’s new app. Anchored by a YouTube video and supported by in-store posters, emails, social media, and app store promotions, the goal was simple: hit 2 million downloads—and we did.
TEAM MEMBERS
CD: Fede Abrahams
AD: Thomas Nebesar
D: Courtney Ressa
CW: Troy Sanders
Product Dev: Dave Fagan
& Razorfish/Sapient Team