Design Diaries

Real Stories, Strategies, and Trends from the Frontlines

Welcome to my corner of the web. This is a collection of reflections, insights, and behind-the-scenes stories about the creative process in design.

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Fede Abrahams Fede Abrahams

Brutalist design is killing innovation

– As marketers, we have never had so much reach… but forgetting that users are people first leads to the same bland experiences that you see everywhere, killing your relevance as a brand.”

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