When Finding Talent is Your Talent
Nothing is more disruptive than a banner online. 😏 I was there when they started, helped define best practices, and while I don’t usually do them, when I do—they better be worth people’s time.
The truth is, nobody wants to see a banner ad. We’ve trained ourselves to ignore them, swipe past, and keep scrolling.
So if you want to break through the noise, you don’t just inform—you capture attention. And to do that, you need to be interesting.
At Robert Half, we took a fresh approach to display media and conversion-focused design. Instead of the same flat, templated banners that users instinctively dodge, I coached my team to push beyond the ordinary—creating compelling visuals, unexpected motion, and messaging that earned attention.
Of course, coaching the right mindset was easier within my team than it was with stakeholders and the executive board. But once we started seeing the CTR climb, they understood what was possible. Excitement spread, and we gained buy-in to transform a traditionally forgettable format into a high-performing engagement tool. Display media went from being a checkmark on the spreadsheet to one of the columns of the marketing budget.
Here’s a look at some of the work that made people actually stop, look, and click.
• Brand: Robert Half
• Objective: Increase CTR
• Results: CTR increased by 89%
