The request was to create a iMedia piece to increase awareness of the brand and the brand character.
So we created a banner with a flavorful experience like no other.
When viewers clicked the Café Bustelo banner, the page would be take over by a rich media experience. Users  will encounter a series of playful animations designed to captivate, engage and share.

The idea is to use this unexpected experience to draw the audience in to our one-of-a-kind world, with illustrations made by Heysu Lee, Andrés Gómez, Eddie Sun and Laura Gómez each piece delivers a fun message inviting the user to keep clicking and exploring the next fun short animation.